Six Pillars Broward
Six Pillars Broward
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    • Home
    • About Us
      • Our History
    • Leadership
      • Meet Our Co-Chairs
      • Meet The Team
    • Key Issues
      • Affordable Housing
      • Community Brand
      • Economic Mobility
      • Entrepreneurial Ecosystem
      • Homelessness
      • Resiliency
      • Social J. Racial E.
      • Talent Hub Branding
      • Target Industry Clusters
      • Transportation
    • Donate
    • Contact Us

  • Home
  • Donate
  • Contact Us

Building a Community Brand

Developing a strong branding campaign raises community awareness and develops a sense of pride.

People from over 170 countries, speaking more than 147 languages call Broward County home.  From 23 miles of beaches in the east, to the Florida Everglades in the west, we are a diverse and inclusive community that’s 31 municipalities strong.  Together with civic leaders, partners and residents, we’re working for the common good.

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Meet Our Co-Chairs

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Kareen Boutros

Kareen Boutros

Kareen Boutros

Executive Director,

Broward Workshop

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Kara Franker

Kareen Boutros

Kareen Boutros

Senior VP of Marketing & Communications, 

Greater Fort Lauderdale Convention & Visitors Bureau

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Jennifer O'Flannery Anderson

Jennifer O'Flannery Anderson

Jennifer O'Flannery Anderson

President & CEO, 

Community Foundation of Broward

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rafael Vasquez

Jennifer O'Flannery Anderson

Jennifer O'Flannery Anderson

 Market Leader, Florida Blue

Building a Community Brand - Goals & Strategies

  • Residents, businesses, and organizations take pride in their connection to Broward county and actively engage in the effort to enhance our community.
  • Preserve and strengthen a viable base of non-profit organizations providing health and human services in Broward county.
  • Develop and promote a diverse range of neighborhoods that are safe, affordable, attractive and sustainable.

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Live where you vacation

 In 2019, the Greater Fort Lauderdale Alliance, created a marketing campaign called "Live Where You Vacation" that was targeted to college students on vacation in Greater Fort Lauderdale during Spring Break.   

Learn more
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Experience Hollywood

In the City of Hollywood, one can enjoy a Symphony of the Americas concert under the stars in the ArtsPark at Young Circle, catch a contemporary art exhibition at the Art and Culture Center of Hollywood, experience live theater at the Hollywood Central Performing Arts Center or stroll along the historic downtown Hollywood Boulevard monthly art walk and experience live music, mid-Eastern dancing and a myriad of gallery openings.

Learn more

Six Pilars Broward Newsletter

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