Developing a strong branding campaign raises community awareness and develops a sense of pride.
People from over 170 countries, speaking more than 147 languages call Broward County home. From 23 miles of beaches in the east, to the Florida Everglades in the west, we are a diverse and inclusive community that’s 31 municipalities strong. Together with civic leaders, partners and residents, we’re working for the common good.
Meet Our Co-Chairs
Kareen Boutros
Kareen Boutros
Kareen Boutros
Executive Director,
Broward Workshop
Kara Franker
Kareen Boutros
Kareen Boutros
Senior VP of Marketing & Communications,
Greater Fort Lauderdale Convention & Visitors Bureau
Jennifer O'Flannery Anderson
Jennifer O'Flannery Anderson
Jennifer O'Flannery Anderson
President & CEO,
Community Foundation of Broward
rafael Vasquez
Jennifer O'Flannery Anderson
Jennifer O'Flannery Anderson
Market Leader, Florida Blue
Building a Community Brand - Goals & Strategies
- Residents, businesses, and organizations take pride in their connection to Broward county and actively engage in the effort to enhance our community.
- Preserve and strengthen a viable base of non-profit organizations providing health and human services in Broward county.
- Develop and promote a diverse range of neighborhoods that are safe, affordable, attractive and sustainable.
Live where you vacation
In 2019, the Greater Fort Lauderdale Alliance, created a marketing campaign called "Live Where You Vacation" that was targeted to college students on vacation in Greater Fort Lauderdale during Spring Break.
Experience Hollywood
In the City of Hollywood, one can enjoy a Symphony of the Americas concert under the stars in the ArtsPark at Young Circle, catch a contemporary art exhibition at the Art and Culture Center of Hollywood, experience live theater at the Hollywood Central Performing Arts Center or stroll along the historic downtown Hollywood Boulevard monthly art walk and experience live music, mid-Eastern dancing and a myriad of gallery openings.